Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.
An Introduction to Marketing Analytics
Wednesday 23 June, 2010, Mayfair
Conference Centre, London
Chaired by Les Bruce, Head of Insight at Nationwide Building Society, this Conference is designed for all those in Marketing, Customer Insight, Market Research and Database Analysis who are new to Advanced Analytics. Applied correctly, these powerful techniques can enable your business to improve its profit margins, either by increasing revenues or by reducing costs.
- Where can Marketing Analytics add value?
- What are the key principles of Advanced Analytics?
- How have other companies achieved business benefits?
- What resources will you need – internal data, external sources, software?
- How do Marketing Analytics and Web Analytics relate to one another?
- How should you move forward?
Essential for all those involved in customer management, marketing and pricing, including: Marketing directors and managers | Customer insight managers and analysts | Direct marketing managers | Database managers and analysts | Business development managers | Marketing strategy managers and developers | Brand managers | Pricing managers | Advertising agencies and planners | Market researchers and consultants
Advance Online Publication (AOP)
Journal of Database Marketing &
Customer Strategy Management is now utilising our industry leading
Advance Online Publication (AOP) service. This service enables us to publish
online the final version of a paper, fully citeable and exactly as it will be
published in the printed edition. In some instances papers are published AOP a
significant number of months before appearing in print.
View Advance Online Publication
written by : bita ameri